About Us

About Us

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B2B Forum is Canada’s first platform for facilitating exchanges between business and academic communities on best practices in B2B marketing, with a specific focus on social media marketing.

Our platform aims to disseminate the best practices in B2B marketing, providing information based on robust research, relevant case studies, and expert analysis. We offer a collaborative space where industry leaders, researchers, and practitioners can exchange ideas and promote excellence in the field of B2B.

This initiative has been made possible through a grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) and our dedicated team of researchers

Join our dynamic community to gain access to essential insights, expand your network, and enhance your skills in B2B and social media marketing. Together, let’s build a promising future for B2B in Canada.