Our Team

Meet our Team

Benoit Bourguignon

Benoit Bourguignon is a Marketing Professor at the School of Management Sciences of the University of Quebec in Montreal (ESG UQAM). His main research domain is B2B marketing and more precisely buyer-seller relationship. He has published articles in the Journal of Business-to-Business Marketing and the Journal of Business and Industrial Marketing on emotions in organizational decision-making and agile selling.

He holds a Ph.D. with honors from the joint Ph.D. program in Business Administration at UQAM in affiliation with HEC Montreal, Concordia University, and McGill University. Prior to his academic career, he held various positions in sales and marketing, including Vice President of an international packaging company, where he was responsible for over 60 million dollars in revenue in the United States, Mexico, and Canada.

His current interest lies in exploring best practices for B2B companies to foster engagement on social media platforms.

Harold Boeck

Harold Boeck is a Marketing Professor at the School of Management of the University of Quebec in Montreal (ESG UQAM). Specializing in marketing innovations, marketing technologies, and particularly internet marketing, he holds a Ph.D. from the Polytechnic School of Montreal

He publishes his research in peer-reviewed international journals such as Technovation, Journal of Business Research, Journal of Business & Industrial Marketing, Business Process Management Journal, and International Journal of Retail & Distribution Management.

He began his career as an E-commerce manager at an IBM partner, then worked as a Senior Consultant at Hewlett-Packard. He now has over 20 years of experience in the field of internet marketing.

Seyed Habib Hosseini Saravani

Seyed Habib Hosseini Saravani is a Ph.D. student at the University of Quebec in Montreal (UQAM) specializing in computational linguistics. He holds a Master’s degree in computer science with honors of Summa Cum Laude, and his main research area is natural language processing (NLP) and computational linguistics.

He has authored several scientific publications in these fields, along with practical experience in data mining from social media and developing machine learning-based models.

He is now eager to provide creative solutions to real-world problems in NLP and machine learning applied to marketing.