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Category: Uncategorized

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2023-09-182023-09-20Social Media, Uncategorized

Some Management Recommendations for Creating Quality Content Online

The creation of high-quality content has become a cornerstone of any successful online marketing strategy. In recent years, businesses worldwide have recognized the power of social media in reaching their target audience, building lasting relationships, and enhancing their online presence. However, crafting quality content on social networks goes beyond sporadic […]

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Digital Content Marketing on Social Media Across the B2B Customer Journey: The Effect of Timely Content Delivery on Customer Engagement 

Alexandra Defert 2024-11-27

Gartner (2020) found that, when considering a purchase, the average enterprise buyer spends only 17% of their time meeting with potential suppliers, while 27% of their time is spent on independent online research.  The article...

Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

Alexandra Defert 2024-11-13

Social media has become an essential tool for the B2B marketing strategy, platforms such as LinkedIn, Facebook or X are increasingly used to improve communication with customers and stakeholders. These offer a new channel to...

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